Jewelry Really worth Its Grams in Gold



Just as transparency happens to be a sizzling matter in manner, jewelry manufacturers are having a web page from your Everlane playbook and adapting it for their enterprises.

One of those firms, Mene, a completely new website based in The us, has pared jewelry back again to its features and aligned price ranges with weight.

The company, named for the ancient Aramaic phrase for dollars (which was gold at some time), has even trademarked the phrase “expense jewelry” for its stable 24-karat gold and, before long, platinum, items, all mentioned to get responsibly mined in The usa and Canada.

Its lineup of about a hundred and fifty parts includes torques and cuffs, stackable bangles, smooth-faced signet rings, chokers, charms and objects like guitar picks, dreidels along with a D.J.’s headphone jack.

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Prices, which fluctuate — sometimes a number of instances every day — to match prevailing current market costs, have not long ago begun at less than $200 for a single gold-chain earring, with a little dice at just one conclude, totaling 3.5 grams of gold. At one stage on April twenty five, such as, the earring’s gold benefit was mentioned on line as $149.fifty six plus the Mene payment, for design and style and manufacturing, was outlined as $29.91.


The most costly piece on the internet site is usually a toggle-shut coronary heart and nail backlink necklace of a lot more than 187 grams of gold ($9,591.18 on April twenty five); its most strange is a completely functional Mastercard made of thirty grams of 24-karat gold, readily available by Exclusive buy for $1,500.

At the conclusion of 2017, Mene introduced it had raised about $21 million in advancement cash, and the location debuted officially in January using a cocktail celebration throughout couture 7 days for the Gagosian Gallery in Paris. It's the brainchild of Roy Sebag, a co-founder of GoldMoney, the gold-centered economical companies enterprise that features a 32 % fairness ownership stake in Mene, and Diana Widmaier Picasso, a granddaughter of Pablo Picasso who's the brand’s Main creative officer and an in depth Mate of Mr. Sebag’s.

Despite the fact that Ms. Picasso was born having a identify well worth its excess weight in gold, she reported she had shied far from lending her identify to industrial projects, preferring to deal with her vocation as an artwork historian. “For a long time I’ve been presented all sorts of capsules and collaborations,” she said all through an interview in her light-crammed apartment on the Still left Bank in Paris, “but I hardly ever planned to put my identify on one thing ephemeral.”


She agreed to work on Mene mainly because, she explained, it promised continuity and she may very well be comfy with its environmental qualifications because the supply of its provides can be traced. She additional that her affinity for jewellery developed by artists made the corporate really feel similar to a Δαχτυλιδια Σειρε Φθηνα all-natural extension to her qualifications as a expert in aged masters and sculpture.

Therefore, she recently has become juggling her tasks for Mene with organizing an exhibition of her grandfather’s sculptures, to generally be held in October with the Villa Borghese in Rome.

For Ms. Picasso, Mene offered an identical confrontation concerning the classics and modernity. “It’s Imaginative nonetheless democratic,” she stated. “Once i think about the rates and effervescence ΔαχτυλιΔια Σειρε Ολοβερα from the artwork globe, I ponder about the fact of everything. I believe that transparency is vital in all matters, and for jewelry specifically.”





Sunjoo Moon, remaining, the art director of Mene, and Diana Widmaier Picasso, a founder of the corporate and chief artistic officer.CreditVenturelli/Getty s for DWP
The notion that unalloyed gold is taken into account “too delicate” for jewelry is an item of selling ΔαχτυλιΔια Σειρε Ολοβερα spin, as well, she extra, noting that pure metallic is a lot more likely to retain price over time.

Ms. Picasso enlisted her Pal Sunjoo Moon, an alumna of trend residences including Kenzo and Missoni, as Mene’s art director. And an acquaintance, the design Anja Rubik, signed on to begin with as a muse and stayed to oversee the brand name’s advertising and marketing strategies.

The latest campaign, Mene’s third, relies on generational ties and stars Isabella Rossellini together with her daughter, Elettra Wiedemann, photographed by Paola Kudacki. The Dutch images duo Inez van Lamsweerde and Vinoodh Matadin are developing a Mene capsule selection to become introduced this drop, the initial in what Ms. Picasso claimed could well be a series of collaborations.

Following three months, Mene had outpaced the organization system, with $600,000 in gross sales in March alone. A number of pieces, like a set of three stacking rings ($1,731), have been offered out. The corporate claimed it absolutely was expanding output to fulfill the demand.

Based on the reaction, the manufacturer is taking its wares offline, too, with shop openings planned by the end from the year in Geneva and in the St. Germain neighborhood of Paris.

The French company Le Gramme also concentrates on complete minimalism, even naming its products and solutions by their metric pounds.

A attraction bracelet readily available over the Mene Web page.




A allure bracelet offered about the Mene Site.
It had been Started in 2012 by Adrien Messié, as soon as a licensing director for your designer Andrée Putman, and Erwan Le Louër, who designed jewellery for The style property Martin Margiela. Le Gramme’s 1st assortment featured only 5 spare, ribbonlike cuff bracelets created for Gentlemen, in brushed or polished gold or silver; plus a crucial ring as well as a ruler, in silver.

“Our authentic thought was, what’s harder than getting a present for a man?” Mr. Messié stated. “It’s always complicated.”

And so the founders chose to preserve issues simple. “Each piece is really an equation amongst a pure kind, a material, texture and complete,” Mr. Messié claimed. In order to avoid the fashion connotation of jewellery, they identified as their items objets portés, or objects which can be worn or carried.

Even so, thought merchants which includes Gago, in Aix-en-Provence, France; Dover Street Sector Ginza in Tokyo; and Barneys in The big apple picked up Δαχτυλιδια Σειρε Φθηνα the collection. On Instagram, the hashtag #mylegramme reveals persons like the fashion designer Alexis Mabille, the Paris Opéra Ballet star Marie-Agnès Gillot and the inside designer Joseph Dirand putting on the brand name’s designs.

The recognition of bracelets as dedication items quickly prompted the designers to add rings.

This thirty day period, the ring loved ones is expanding that has a stackable collection of fifteen marriage ceremony bands, the thinnest of which — a slender slice of plain white, yellow or purple gold — weighs just one gram (price ranges start off at 330 euros, or about $400.).

Other items in the new selection contain one-gram variations which are partly or absolutely pavéd with little diamonds. Φθηνα Σειρε Δαχτυλιδια Thicker styles can be divided with just one baguette diamond, established using a comprehensive row of baguettes, or textured with small guilloché pyramids. A new household of cable bracelets in silver or gold weighing five to 11 grams (€a hundred ninety to €1,970, or about $230 to $two,360) rounds out the season’s giving, all of which are available on the internet and are coming to choose Barneys retailers in July.

“We’re likely from getting a person’s brand to Practically — almost — unisex,” Mr. Messié explained.






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